Kids apps from the point of view of parents: their opinions, expectations and more
Educational apps at school – can they work?

Kids apps from the point of view of parents: their opinions, expectations and more

Small girl washing her teeth

The app market for kids is growing rapidly; there are more than 80,203 apps for children in the App Store constituting for around 6% of all the apps there. Apps producers can go on talking about the benefits of apps, the new opportunities they create, but let’s focus on the point of view of parents. What are their expectations when it comes to kids apps, what apps do they avoid and what kind of apps do they choose ?

Many parents recognize the benefits coming from the usage of technology and decide to let their kids using apps. What are the preferences of most of them?

  • 1/3 of parents look for apps that don’t advertise to their children.
  • Six in 10 parents collaborate with their child to select apps, while a third of parents say they make the choice themselves.
  • When selecting games and apps for their children, over half of parents (56%) base their decisions on age recommendations.
  • In addition to educational content, 56% of parents pointed to price and 45% cited characters their kids know and love as important factors when choosing apps.

However, let’s forget statistics for a moment and give voice to parents.

I have asked Helen and Tom about their insight and preferences on kids apps. Since both of them are parents blogging about apps (to see Helen’s blog click here and Tom’s blog can be found here), they have a lot of experience when it comes to the applications for kids.

What kind of apps does Helen look for?

”I look for entertaining, stimulating apps which tell us something about the world around us, develop creativity and/or promote a love of stories and learning.”

Where does she buy them?

 ”In today’s crowded app store, I tend to look for recommendations from trusted review sites (e.g. Apps Playground), from friends or otherwise I look for developers who I already know and trust (e.g. Nosy Crow, Toca Boca) – developers who have a clear brand & consistent quality across their apps. I will also occasionally check out what is trending at the top of the charts, or recommended in the App Store banner headlines.”

 What apps put her off?

 ”I actively avoid apps with in-app purchases, even if discretely done. I like to know what I am spending up front.”

 What kind of apps would she like to see on the market?

 ”There is such a huge range of apps on the market today, I am sure most bases have been covered! But I would like to see more story apps which give the reader choices (choose-your-own-adventure style) so they can actively influence the direction the story takes.”

 Brother and sister using tablet pc together on floor with parents behind them

Tom, a teacher and a dad, looks for apps both for himself, his kids and his students.

What does Tom pay attention to when looking for kids apps for his daughters?

”When I’m looking for apps my interest is how accessible it is for her, given her age, and very importantly the app’s cost.  By cost, I don’t mean I want only free apps, far from it.”

 What apps does he avoid?

”I definitely don’t want apps with adverts in or additions that must be paid for, I’d much rather pay for an app and get it as a closed off app that doesn’t advertise other apps or websites and doesn’t have extra, paid for downloadable content.”  


Overall parents look for quality applications that are developing/entertaining and appropriate for the age of their kids. They usually choose apps from trusted developers or as a result of  recommendations. They are ready to pay for such applications, however they avoid in-app purchase option.


Thanks for reading and see you next week!

Magdalena| Appetite For Education

P.S. If you are interested in more information on applications or you are looking for one for your child, subscribe to our newsletter to read more interesting articles in the future!





Educational apps at school – can they work?

group elementary school students in computer class

In the previous post we’ve talked about the pros and cons of using technology in education at home. Today I would like to elaborate a bit on a more specific aspect of technology – educational apps at school.

The current generation feels very secure in the digital world, so using technological tools like apps at school does not frighten them as much as it tends to frighten teachers. According to the research conducted by BESA three-quarters of all respondents suggest that pupils have at least some interest in educational apps, while over 40% say there is a lot of interest in tablets, with almost no teacher suggesting there is no pupil interest. Even though implementing technology in education is challenging for both students and teachers, both the groups can benefit from using it as it creates entirely new opportunities.

As I have mentioned the younger generation, sometimes called digital natives, feels more comfortable in technological environment. In case of teachers this process  may take a little longer, but the advantages are definitely worth the efforts. 

How can educational apps empower teachers?

Many teachers decide to implement educational apps in their classrooms as they realize it can make their class more engaging and interesting for the students. How? Thanks to variety of apps teachers are able to use them for almost every subject: Maths, foreign languages, Science etc., as they provide different methods of presenting the information: quizzes, videos, educational games and many more. However, it is important to look for quality apps and set the objectives before implementing educational apps in the classroom, so that the time spent with apps at school will be organized and will bring desired results.

Apart from that, some apps have been designed exclusively to help teachers in their lesson plans: you will find apps that help organize and plan the lesson, enable the teacher to send notifications to parents, check the attendance or monitor students’ progress.


Even though teachers are aware of advantages of implementing apps at school, they also notice certain constraints.

4 main barriers to adoption of tablet in classroom according to the teachers are:

  • funding/budget allocation

  • installing and paying for apps 

  • management and security 

  • training and support – the usage of apps reqires training both for the teachers and students

Girls drawing


How can students benefit from educational apps?

First of all educational apps allow for personalized studying. For example, apps with an option of making interactive video lessons give an opportunity for the student to learn at their own pace and replay the lesson as many times as needed.

Additionally, thanks to the updated content students can use the latest methods and information as well as strengthen learning through interactive online tools, processing the information much faster as a result. Students who use educational apps can also collaborate with other students comparing the results, which can strengthen their communication skills.

Again, like in case of learning at home with devices, distractions are a significant threat of using apps at school. Instead of focusing on the material, students may download music, browse social networking sites, watch videos etc.


With the usage of good quality apps and proper organization students and teachers can benefit and achieve great results. One of the sites where teachers can find student- and teacher-friendly apps and recommendations is Teachers with apps – a site dedicated to the topic of educational apps.


Thanks for reading and see you next week!

Magdalena| Appetite For Education

P.S. If you are interested in more information on applications or you are looking for one for your child, subscribe to our newsletter to read more interesting articles in the future!



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