The app market for kids is growing rapidly; there are more than 80,203 apps for children in the App Store constituting for around 6% of all the apps there. Apps producers can go on talking about the benefits of apps, the new opportunities they create, but let’s focus on the point of view of parents. What are their expectations when it comes to kids apps, what apps do they avoid and what kind of apps do they choose ?
Many parents recognize the benefits coming from the usage of technology and decide to let their kids using apps. What are the preferences of most of them?
- 1/3 of parents look for apps that don’t advertise to their children.
- Six in 10 parents collaborate with their child to select apps, while a third of parents say they make the choice themselves.
- When selecting games and apps for their children, over half of parents (56%) base their decisions on age recommendations.
- In addition to educational content, 56% of parents pointed to price and 45% cited characters their kids know and love as important factors when choosing apps.
However, let’s forget statistics for a moment and give voice to parents.
I have asked Helen and Tom about their insight and preferences on kids apps. Since both of them are parents blogging about apps (to see Helen’s blog click here and Tom’s blog can be found here), they have a lot of experience when it comes to the applications for kids.
What kind of apps does Helen look for?
”I look for entertaining, stimulating apps which tell us something about the world around us, develop creativity and/or promote a love of stories and learning.”
Where does she buy them?
”In today’s crowded app store, I tend to look for recommendations from trusted review sites (e.g. Apps Playground), from friends or otherwise I look for developers who I already know and trust (e.g. Nosy Crow, Toca Boca) – developers who have a clear brand & consistent quality across their apps. I will also occasionally check out what is trending at the top of the charts, or recommended in the App Store banner headlines.”
What apps put her off?
”I actively avoid apps with in-app purchases, even if discretely done. I like to know what I am spending up front.”
What kind of apps would she like to see on the market?
”There is such a huge range of apps on the market today, I am sure most bases have been covered! But I would like to see more story apps which give the reader choices (choose-your-own-adventure style) so they can actively influence the direction the story takes.”
Tom, a teacher and a dad, looks for apps both for himself, his kids and his students.
What does Tom pay attention to when looking for kids apps for his daughters?
”When I’m looking for apps my interest is how accessible it is for her, given her age, and very importantly the app’s cost. By cost, I don’t mean I want only free apps, far from it.”
What apps does he avoid?
”I definitely don’t want apps with adverts in or additions that must be paid for, I’d much rather pay for an app and get it as a closed off app that doesn’t advertise other apps or websites and doesn’t have extra, paid for downloadable content.”
Overall parents look for quality applications that are developing/entertaining and appropriate for the age of their kids. They usually choose apps from trusted developers or as a result of recommendations. They are ready to pay for such applications, however they avoid in-app purchase option.
Thanks for reading and see you next week!
Magdalena| Appetite For Education
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