The app market for children is a vast place. We have examined 100 most popular iPhone apps for kids: both paid and free ones in terms of their content, age recommendations and languages they operate in (data taken from App Annie on 30.03.2015). What are the results? Check out our new infographic to discover what kind of apps are trending.
Top free apps
1. You Tube Kids – Google Inc.
2. ABCmouse.com – Early Learning Entertainment – Age of Learning
3. Bible for Kids – LifeChurch.tv
4. PlayKids – Videos and Educational Games for Kids and Toddlers! – Movile Internet Movel S.A.
5. Club Penguin – Disney
Top paid apps
1. Toca Hair Saloon 2 – Toca Boca
2. Crazy Gears – Seven Academy
3.Stack the States™Freecloud Design, Inc.
4.Elmo Calls – Sesame Street
5. Toca Lab – Toca Boca AB
The most popular categories:
Education – 40% of free apps, 56% of paid apps
Games – 35% of free apps, 25% of paid apps
Entertainment – 20% of free apps, 16% of paid apps
Books – 4% of free apps, 3% of paid apps
Health & fitness – 1% of free apps
The majority of apps for children is targeted at preschoolers – children aged 4+.
62% of apps are targeted at kids aged 4+
24% recommended for kids aged 6-8
14% for kids aged 9-11
63% of apps targeted at kids aged 4+
22% recommended for kids aged 6-8
15% for kids aged 9-11
Apps in English vs. apps in other languages
70% of free apps operate in English
30% of free apps operate in other languages as well
65% of apps operate in English
35% of apps operate in other languages as well
Thanks for reading and see you next week!
Magdalena| Appetite For Education
P.S. If you are interested in more information on applications or you are looking for one for your child, subscribe to our newsletter to read more interesting articles in the future!