Archive - April 2015

1
What kind of kids apps are trending? The analysis of the app market for children

What kind of kids apps are trending? The analysis of the app market for children

The app market for children is a vast place. We have examined 100 most popular iPhone apps for kids: both paid and free ones in terms of their content, age recommendations and languages they operate in (data taken from App Annie on 30.03.2015). What are the results? Check out our new infographic to discover what kind of apps are trending.

 

 

app market

 

Top free apps

 

1. You Tube Kids – Google Inc.

2. ABCmouse.com – Early  Learning Entertainment – Age of Learning

3. Bible for Kids – LifeChurch.tv

4. PlayKids – Videos and Educational Games for Kids and Toddlers! – Movile Internet Movel S.A.

5. Club Penguin – Disney

 

 

Top paid apps

 

1. Toca Hair Saloon 2 – Toca Boca

2. Crazy Gears – Seven Academy

3.Stack the States™Freecloud Design, Inc.

4.Elmo Calls – Sesame Street

5. Toca Lab – Toca Boca AB 

 

The most popular categories:

 

Education – 40% of free apps, 56% of paid apps

Games – 35% of free apps, 25% of paid apps

Entertainment – 20% of free apps, 16% of paid apps

Books – 4% of free apps, 3% of paid apps

Health & fitness – 1% of free apps

 

 

Age recommendations

 

The majority of apps for children is targeted at preschoolers – children aged 4+.

 

Free apps

 

62% of apps are targeted at kids aged 4+

24% recommended for kids aged 6-8

14% for kids aged 9-11

 

Paid apps

 

63% of apps targeted at kids aged 4+

22% recommended for kids aged 6-8

15% for kids aged 9-11

 

 

Apps in English vs. apps in other languages

 

Free apps

 

70% of  free apps operate in English

30% of free apps operate in other languages as well

 

Paid apps

 

65% of apps operate in English

35% of apps operate in other languages as well

 

 

Thanks for reading and see you next week!

Magdalena| Appetite For Education

P.S. If you are interested in more information on applications or you are looking for one for your child, subscribe to our newsletter to read more interesting articles in the future!

 

 

 

 

Copyright © 2014. Created by Meks. Powered by WordPress.